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2016 PRIZE PURSE… $14K!

2015 set the stage for RUFIT’s inaugural fitness festival in Virginia Beach, VA. With Over 100 hundred athletes, countless spectators and partners, a 10K cash purse and 70+ degree weather, we could not have been more pleased.  Planning has now begun for 2016 and RUFIT has big plans in the works!  Stay tuned for more event details and added competition elements. 

An incomparable event in the Mid-Atlantic and on the East Coast, RUFIT will provide countless opportunities for creating a better, healthier you! The choice is yours and the time is now. Compete, attend or simply enjoy the celebration and education. Catering to diverse categories of age, capability and strength, RUFIT Fitness Festival will draw athletes, fitness enthusiast and spectators from around the globe. This Event is sure to motivate. The 24th Street Park at the Virginia Beach Oceanfront provides the perfect landscape for individuals of all ages to celebrate strength, health and life.

Register for any Division of the WOD Competition or the USAW Competition on our registration page.

Just want to attend and cheer on your friends? Don’t miss any of the action with the 2016 Attendee Ticket!

What Inspires Us

We are only as good as those we are surrounded by.  At the core of RUFIT’s mission is to contribute not only to Life, but to Community.  Therefore RUFIT is proud to partner with, support and contribute to The 31Heroes Project a national nonprofit that provides support to our nation’s heroes and their families through athletic events and social fundraising campaigns.

myride_lime-green_white_small-colorIn support of The 31Heroes Project, MY Ride Cycling and Fitness Studio of Virginia Beach will be hosting three special charity rides as part of the RUFIT Fitness Festival. All three classes will take place on the 24th Street Stage following the USAW Weightlifting Championships at 6, 7 and 8pm. For just $20, you can join the fun and help support The 31Heroes Project. Click Here to Register!

Tentative 2016 Schedule of Events

Sept 16

4pm-8pm: vendor setup

6pm-8pm: athlete checkin/ swag bag pickup

6:30pm: athlete informational meeting

Sept 17

8am: WOD Competition Start

8:30am: Weightlifting Championships start

10am: Boardwalk 5k Start

Sept 18

8am: WOD Competition start

9am: RUFIT Kids start

After Party w The Brandon Bowers Band -TBD

The Origin of RUFIT…


Founded by Ellen Sanders Pelstring and Danijel Velicki, RUFIT is a platform that promotes strong, healthy, living through activity, education and community.  Both successful business owners, athletes, parents and entrepreneurs, Pelstring and Velicki decided to create a company and brand that is the perfect combination of competition, education, vendor participation and entertainment for the entire family.